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Research papers

Progress toward passive measurement of print

Arbitron and Time Inc. are considering technology-based measurement to capture magazine readership, possibly as an enhancement to Arbitron's Portable People Meter (PPM) measurement. The present video-based investigation addresses a precondition to...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Roberta M. McConochie, Jane Bailey
June 15, 2004
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Citation

McConochie and Bailey (2004a, June 15). Progress toward passive measurement of print. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/progress-toward-passive-measurement-of-print